Disneyland® Paris
Making the Magic
The Challenge

For over 10 years, Three Scoops has worked with Disneyland® Paris, designing print, digital and outdoor advertising, marketing collateral, and serving as the park’s sole eDM provider.

As part of this ongoing work, Disneyland Paris asked us for a solution to help boost patronage at restaurants throughout the park.

Services

Brand Strategy
Style Guide Development
Print Advertising
Digital Advertising
Collateral
Asset Creation
Graphic Design
Copywriting
Social Media Management
Direct Marketing
Competitions
Reporting and Analytics

The Strategy

Disney has a unique, carefully developed and globally loved brand identity. Our job is to ensure every piece of work not just demonstrates its brand values but finds new and ever more engaging ways to express them. At the core, every communication must sparkle with the magic of Disney, and embody the “Disney Difference” – always exceeding guests’ expectations, value-adding and offering premium extras to give guests an experience they cannot enjoy anywhere else in the world.

The Solution

Across all work and media, we bring the magic through vibrant designs sprinkled with generous doses of pixie dust and fun in both imagery and copy – while always being mindful that Disneyland® Paris has a brand flavour of its own, distinct from the broader Walt Disney Company, that adds elegance to its magic. When it comes to the “Disney Difference”, we’ve helped Disneyland Paris exceed expectations not just in design but in functionality, developing EDM tools that give guests a more personalized experience and deeper engagement through innovative tools such as video, timed images and timed links.