Sunbeam Sultanas wanted a way to be more relevant to a new generation of grocery buyers but stay true to their heritage and their Australian brand identity.
Packaging & POS
A brand partnership offered a way to introduce an exciting sense of freshness and surprise to Sunbeam’s brand without undertaking the kind of major rebranding that would compromise its heritage.
We created a brand partnership between Sunbeam and another Australian icon, Blinky Bill. Blinky had recently undergone his own brand refresh for a more contemporary look, and was about to step into the public spotlight with the release of a new Blinky Bill movie. We created new Sunbeam packaging and point of sale material featuring Blinky. We also developed a new promotional website, supported by a retail and digital campaign, which launched at the same time as the Blinky movie.