It’s scary times out there. In the space of weeks, the way we live has been turned upside down. People will lose their jobs. Businesses will close. But yours doesn’t have to be one of them.
Maintaining a successful business has always been about embracing change. And that’s still true. If you can be agile and adaptable – if you can find the right, strategic change to make – your business can survive the Corona Crisis and come out stronger on the other side.
Helping businesses make the right change at the right time is what we do.
Sometimes it’s about changing your product offer…
Medibank Icehouse was a world-class skating venue but no one was going. Our research found most Aussies had never skated and saw it as hard. So while we introduced people to skating, we drove attendance by pivoting the Icehouse to a “skating plus…” venue, offering a range of more accessible fun activities.
Sometimes it’s about changing your presentation…
Heinz is a beloved children’s brand but their Baby Basics trainer cup wasn’t selling. The product was great, but we thought their packaging didn’t showing customers what made it special. With a few key changes, we turned Baby Basics into a product that lived up to its sales potential.
Sometimes it’s about changing where you find customers…
Tiltaway Beds had an outstanding but niche product, suffering from low awareness. By shifting their media spend to digital advertising, we cost-effectively targeted the potential customers most likely to be into their offer. In the next 6 months, Tiltaway did a whole year’s worth of sales.
So what’s the one strategic change that can turn around your business fortunes?
Get in touch and we’ll schedule a fast turnaround video conference to help you find yours.
