Chupa Chups + Hotel Transylvania
Scaring up sweet Halloween sales
The Challenge

Chupa Chups is the iconic lollipop, but the confectionary category is fiercely competitive and even the best brands need to keep moving to stay relevant. What kind of short-term promotion could Chupa Chups do to boost their cut-through and spike sales?


Stakeholder Management
Co-Brand Identity
Packaging & POS
Marketing Collateral
Online Microsite

The Strategy

Focussing on Halloween, when sales of sweets go into overdrive, we proposed a temporary redesign to package Chupa Chups as the perfect Halloween treat. This would be complemented by a strategic brand partnership to make the campaign an event.

The Solution

We partnered Chupa Chups with the family-friendly frights of Hotel Transylvania 2, the latest instalment of Sony Pictures’ hit franchise. This gave Chupa Chups a fresh story to tell and striking imagery to help it stand out on shelf in new packaging and a high impact POS unit that ensured store prominence.

As part of the spooky redesign, we created a Chupa Chups container that provided plenty of sweets for parents to give away to Trick-or-Treaters, but then also became a colourful treat bucket for their children to collect their own Halloween haul.

This was augmented by Hotel Transylvania temporary tattoos to help get kids in the Halloween mood, and a major competition to win a trip to Hollywood.