Riverina Fresh is a renowned dairy brand in the coffee industry. To drive their penetration into the home market, they planned to launch a new specialist variant that complemented full bodied coffee blends.
The packaging for this new product needed to stand out on shelf as a premium offering, while being consistent with the branding of Riverina Fresh’s existing range.
Introducing Riverina Fresh GOLD.
Gold accents in the packaging, introduced strategically on the lid, variant name and trim around the logo, created an eye-catching, premium edge while maintaining the integral Riverina Fresh branding.
A suite of print and digital advertising was also created to support the launch, based around the key positioning line: “For a creamy, rich coffee”.