Fruit for Life needed a complete re-branding of their dried fruit range to stand out in store.
Packaging & POS
We would transform the brand to be fun and contemporary, give it a genuine sense of personality that would stand out in a segment that has traditionally been bland.
‘Mother Nature, Keeping’ it Tasty’ was developed as a light-hearted tagline, complemented by a playful logo treament and colourful illustrative images to give a strong shelf presence closer to what a consumer might associate with confectionary. This was supported by engaging and unique pack copy.