Fruit for Life
Making fruit fashionable
The Challenge

Fruit for Life needed a complete re-branding of their dried fruit range to stand out in store.


Brand Strategy
Packaging & POS
Asset Creation
Graphic Design

The Strategy

We would transform the brand to be fun and contemporary, give it a genuine sense of personality that would stand out in a segment that has traditionally been bland.

The Solution

‘Mother Nature, Keeping’ it Tasty’ was developed as a light-hearted tagline, complemented by a playful logo treament and colourful illustrative images to give a strong shelf presence closer to what a consumer might associate with confectionary. This was supported by engaging and unique pack copy.